RIDER’S HAVE ALWAYS BEEN A STEP AHEAD.
The Rider line began in Brazil in 1986 with one of the world’s largest casual shoe manufacturers, Grendene – the same company that introduced wildly popular “jellies” to the world in the mid 1970s. In fact, in Brazil, you don’t put on your flip flops, you put on your Riders, which is a testament to their enduring popularity in a country that knows a thing or two about getting the most out of life. Since Rider created the After Sport category in 1986, they always have been the superior choice for cool down and recovery footwear. Proprietary technology supports arches and provides ventilation to cool and soothe feet with every step. Cushioned insoles and soft uppers cradle feet, while state-of-the-art soles fit and feel as natural as going barefoot. Many Rider sandals are made of materials that can go from surf to sand to street with equal ease and performance.
Riders proprietary cushioning material is called Dry-Eco foam - an exclusive EVA formulated foam compound, boasting several unique characteristics to which no sandal in today’s market can compare.
The bespoke technology, which is made from 30% recycled materials (and will be 100% recyclable when the sandal reaches the end of its life), received countless accolades from retailers and consumers. Tested in leading lines, Dry Eco Foam will now appear as a core material in the leading styles throughout the 2016 Rider collection.
Alongside being extremely comfortable, one of the most distinguishing characteristics of the Dry Eco Foam is the innovative surface treatment, making the foam non-porous and water resistant. This water-repelling feature delivers a continually dry footbed, where as other foams, particularly “Memory Foam”, hold water causing it to stay wet for hours. Naturally Dry-Eco foam therefore reduces fungal growth.
Rider’s push to develop Dry Eco Foam came from a desire to reduce its manufacturing carbon footprint by having only one type of foam throughout the manufacturing process. This is consistent with the environmental conservation Rider has demonstrated in its production process since its inception in 1986.