The Rider line began in Brazil in 1986 with one of the world's largest shoe manufacturers, Grendene. In fact, in Brazil, you don't put on your flip flops, you put on your Riders, which is a testament to their enduring popularity in a country that knows a thing or two about getting the most out of life.In 1997 Rider came to the USA. To this day, Rider products are still designed and produced completely in Brazil. Rider’s existence is driven by a culture that celebrates an active, outdoor lifestyle and a spirit of freedom and self-expression. Rider sandals are born from Brazilians’ passion for life. Riders aren't just a flip flop or a slide. They're an attitude, a reflection of a more laid-back way of life.